As SubBase entered its next phase of growth, there was a pressing need to reinforce its brand identity and communicate their approachability and establish a brand personality that would reassure customers that the company understood the construction industry and was there to help. From our deep-dive sessions we expanded to their existing brand toolkit, developed audience-specific messaging, created feature-specific spot illustrations, designed custom interfaces, produced motion graphics and animations. With all this work done a new website wire-framed and built in record time.
One of the highlights so far is the creation of their brand ambassador we like to call “Subbie”. We are working closely with SubBase to help them achieve their goals for the years ahead.