Sustainabl

Brand Positioning

Creative Direction

Project Management

Copywriting

Product Naming

Marketing Design

Web Design and Development

Pitch Decks

3D Illustration

Icon Design

Designing packaging with purpose.

Sustainabl engaged with KISSLabs to help distinguish themselves from a growing number of greenwashing packaging companies popping up. Sustainabl are firmly committed to promoting a low-carbon, zero waste, circular economy in Hong Kong through their 100% plant-based single-use packaging. They needed to position themselves as not only different, but also memorable in a space where products seem very similar to the customer. Rising to the challenge we flipped the product on its head and created a brand full of suprise and delight, and the cutest take-away animals on earth. Googly-eyes FTW.
Sustainabl. LogoSustainabl. brand colorsSustainabl. tag line
Sustainabl. sustainable packaging badgeSustainabl. iconography

By modelling their product range we were able to repurpose them for both marketing items and product specification sheets. Materials could easily be swapped out, custom branding added and items resized for custom orders.

Sustainabl web site designSustainabl web site design
Sustainabl. 3D packaging models
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