Toast Electric
Brand Development
Project Management
Copywriting
Motion Design
Illustration
Web Design
Web Development
API Integrations
Marketing Materials
Bringing to life a little energy company with a big heart.
In a world littered with icons, badges and logos we decided early on that a clear logotype was the way forward for Toast: their name would be enough. Starting with a typeface that dripped with warmth and personality we crafted a brand that stood out from other energy companies. And then kept going. A warm design combined with hand drawn scribbles for a personal touch.
Toast’s focus is on taking good care of their customers, the wider community and our precious resources. These feelings led the creation of their value proposition: The little energy company with a big heart.
